Trueke Sustainability Profile

Trueke is an alternative travel agency with the purpose of uncovering local surprises, enabling travelers to exchange stories that revalue realities. Its focus is on reconnecting individuals with Mexico’s natural and ancestral cultural wealth through local and traditional approaches. Trueke’s experiences are designed to transform, enrich, and connect travelers with the magic of Mexico’s hidden values in communities, cultures, and natural beauty, while also addressing social issues like limited job opportunities and social inequality by supporting communities in reviving pride and meaning in their traditions.