Serta

Foundation Member | Tracking Since August 2022

Serta Sustainability Actions

Soft Landing Mattress Recycling

As a founding partner of the Recycle My Mattress initiative and Soft Landing, our group actively works on solutions to improve the environmental and social outcomes of the bedding industry in Australia. We saw an urgent need to help reduce the amount of mattresses that wind up in landfill, especially when the internal components may be recycled to create a wide range of new household products. Soft Landing can recycle up to 75% of internal mattress components, with steel springs becoming roof sheeting, foam becoming carpet underlay, and wood and husk becoming kindling, weed matting, mulch, acoustic paneling, and even animal bedding.

12

Sensitive Choice Partnership

Sensitive Choice helps millions of consumers worldwide live better with asthma and allergies. The National Asthma Council Australia created the program to help people identify products and services that are asthma and allergy aware, through the trusted blue butterfly.

3 17

Project Zero

In 2019, we launched Project Zero across all our markets. Project Zero is the journey we are undertaking towards a more sustainable future as a leading Australasian business. As part of this project, we have made a commitment to creating bedding products that are gentler on the planet and working towards a more circular process. We started by developing a range of beds that are 100% recyclable, followed by moving away from virgin polyester and working towards using more materials that are either sustainably sourced or upcycled. We have also started to include more natural materials, like natural latex, bamboo, Australian wool, sustainably sourced TENCEL and cotton.

12

Planet-friendlier materials

We use natural and local components where possible, including cotton, cashmere, silk, TENCEL from Australian Eucalyptus trees, and latex from sustainable Sri Lankan rubber tree plantations. Almost every square inch of our mattresses can be recycled and repurposed. Even our bed bases use locally-sourced materials, like pine from sustainably accredited suppliers. We have started using smart fibres made from sanitised recycled plastic bottles that would have otherwise gone to landfill. Our SmartFibre Pillows are made from this ‘Down Alternative’ recycled material that mimics the feel and fluffiness of down, without the associated allergens or ethical concerns. Our foam is manufactured using CO2, which results in reduced VOCs and a higher quality product. And our Fresh Protect antimicrobial underlay treatment is derived from lauric acid in coconuts and is a natural and highly effective anti bacterial, anti fungal, and anti viral protection. Fresh Protect therefore is non-toxic, unlike other antimicrobials, and is safe for use around people and animals.

12 14 15

Made with GECA-certified Dunlop Foams

We use Dunlop Foam products in our beds. Dunlop Foams products are independently certified as meeting the environmental health and social and ethical criteria of the GECA standard. This independent ‘tick’ is given to products that are better for the environment, have a lower impact on human health, and that have been ethically made.

12

Supporting local

We manufacture our beds in Australia, relying on local suppliers, workers, and materials whenever possible. And this commitment to local goes beyond just beds – it extends to our entire supply chain: minimizing reliance on carbon-intensive international transportation, reducing greenhouse gases and improving production methods. We produce high-quality, safe, and sleep-friendly materials in line with exacting Australian standards, and recycle what we can. This ensures our products not only meet the highest Australian standards but also contribute to a healthier environment for all Australians. In addition, we support the Soft Landing mattress recycling scheme, which is dedicated to providing jobs to Australians experiencing barriers to employment.

8 9 11 12

Sedex Member

We analyse and report on sustainability practices within our supply chain, share critical business information with customers and other stakeholders, undertake regular SMETA audits and focus on improving our sustainability performance.

12 17

Optimised Waste Management

We are committed to optimising waste. This includes using materials economically, prioritizing recycled and sustainable options, favoring eco-conscious suppliers, encouraging equipment reuse, implementing repurposing and recycling programs, providing training, and collaborating with employees, contractors, and visitors on responsible practices.

Stay up to date with the latest sustainability updates from Serta.