Sensitive Choice Sustainability Profile

Sensitive Choice helps millions of consumers worldwide live better with asthma and allergies.

The National Asthma Council Australia created the program to help people identify products and services that are asthma and allergy aware, through the trusted blue butterfly.

Products and services that carry the Sensitive Choice blue butterfly have been reviewed and approved by an independent expert panel that determines their potential benefit to people with asthma and allergies.

You can find the reassuring blue butterfly on hundreds of products, from bedding to building products, cleaning agents to carpets, air purifiers to vacuum cleaners, and more.

Only products and services that have been approved through this rigorous review process and may provide a potential benefit to someone with asthma and allergies, carry the Sensitive Choice logo.

Funds raised by the Sensitive Choice program contribute to research and education led by the National Asthma Council to reduce the health, social and economic impacts of asthma and allergies both in Australia and overseas.