PuraFrutta Sustainability Profile

PuraFrutta emerged to provoke a shift in consumer habits and enhance the quality of life through diet. Dedicated to creating a healthier alternative for consumers, they produce a 100% natural, squeezed juice, free of preservatives and additives. In 2019, PuraFrutta introduced Argentina's inaugural 100% organic squeezed apple juice, supporting sustainable agricultural practices not just in production, but across the supply chain, utilizing by-products in composts that fertilize the orchards they harvest from.