What do our labels mean?
FSC 100% Certified
Touch Makes Us Human
Our sense of touch helps us develop as human beings and defines who we are. Our skin, the largest organ of the human body, is the key pathway to touch and allows us to connect with one another and the world around us. At NIVEA we believe in the positive power of the human touch. We strive to develop skin care products that make you feel good in your skin, so you connect with others and enjoy life. We understand skin in a holistic way, studying how it connects us with our environment. And how it is affected by our diet and our emotions. Our product philosophy is to create skin care products that enhance skin’s natural function, so everyone can have healthy, beautiful skin. And we are committed to making a positive impact on the world. We have set ourselves ambitious sustainability goals. Our research departments keep evolving our formulas to make our skincare the best it can be while reducing our environmental impact. We work closely with green initiatives and other partners to find new ways to touch our planet positively. Creating skincare that is as gentle to our planet as it is to our skin is a challenge NIVEA is willing to tackle in everything we do.
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Nivea Sustainability Actions
Nivea Sustainability Commitments
2020
Responsible Sourcing
Our goal for 2020 is to source all Beiersdorf raw materials based on palm (kernel) oil from sustainable sources. By 2018, we had already covered 63 % of our palm-based raw material volumes with sustainably certified raw materials (RSPO “Mass Balance” standard). Until we reach our objective of full transition by 2020, we will continue to offset the remaining share of our uptake with sustainability certificates (RSPO “Book and Claim”).
2025
OUR ENERGY CONSUMPTION COMMITMENT
We are committed to reducing our CO2 footprint – and our energy goals are ambitious. By 2025, we want to reduce our energy-related CO2 emissions by 70 % vs. 2014. For each NIVEA product we manufacture! We started by reviewing the energy infrastructure for all our production facilities that still use energy from conventional sources. By the end of 2018, we already reached 59 % reduction. We switched all facilities to renewable energy, including our large production centers in Germany and Spain, with the exception of our plants in Mexico and Nigeria. By 2020, we plan to use only renewable energy wherever we make NIVEA products, which will substantially reduce our greenhouse gas emissions.
2025
RECYCLING: AROUND AND AROUND AGAIN
We work toward a circular economy by increasingly using recycled materials in our packaging. That way, NIVEA contributes to the Beiersdorf goal of 25% of recycled material in plastic packaging in Europe by 2025. A significant proportion of NIVEA packaging can already be recycled. And as part of Beiersdorf’s 2025 target we are aiming for 100% recyclable, compostable or reusable packaging by that date.
Evidence