Much Better Adventures Sustainability Profile

Much Better Adventures, established by Alex Narracott, Sam Bruce, and Guy Bowden, operates as a pioneering travel company dedicated to environmental action. Integral to their business model is the commitment to protect global wild places through active travel experiences. They curate active adventure vacations conducted by expert local hosts across more than 50 countries. Demonstrate their dedication to sustainability, they contribute 5% of their revenues to fund rewilding and reforestry projects. In 2020, they played a pivotal role in founding the Tourism Declares movement, leading to the influential Glasgow Declaration at COP26.