Madlug CIC Sustainability Profile

Madlug CIC, standing for "make a difference luggage," is a commendable venture addressing the needs of children in the care system. Astonishingly, each year, 40,000 children in the UK are moved into the care system, often transporting their personal belongings in undignified plastic bags. Through its innovative business model, Madlug helps offer dignity to these children. It operates on a simple yet impactful principle: with every bag sold, a pack-away travel bag is provided to a child in care to ensure their belongings are moved with respect.