Green Friday Sustainability Profile

We are on a mission to disrupt retail consumerism on behalf of the planet!

Australian consumers are more eco-conscious than ever before with 86% of consumers saying that sustainable practices inform their purchasing decisions when buying something new. So we asked ourselves if there are millions of consumers looking to shop more sustainably, why is there no event catered to them?

Green Friday is a 4-day annual online event taking place from Fri 18 November to Mon 21 November 2022. The event will allow Australian consumers to shop for sustainable and ethical offers with consideration and mindfulness. The event features Australian retailers and brands who have offers within the sustainable, re-commerce, or circular economy space.

On Green Friday, we will be giving brands the platform to showcase where they are at on their sustainability journey and feature some incredible sustainable deals!

However, not just any brand can participate in Green Friday. All brands are vetted against our sustainability framework that you can read more about here: https://greenfriday.com.au/sustainability/

You, as the consumer will then be able to shop sustainable deals based on what is most important to you whether that’s green certifications, sustainable materials, key environmental policies, and more.