Schwarzkopf, a trailblazer in the hair care industry for over 120 years, humbly began in a small drugstore in Berlin. The brand has consistently showcased a commitment to innovation, quality, and diversity, standing as a beacon for celebrating individuality and pushing the boundaries of hair styling with its diverse product range, including got2b. They continue to honor their heritage while promoting sustainability and diversity.
About Got2b
- Status
- Unverified
- Website
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Got2b Sustainability Actions
Got2b Sustainability Commitments
2025
Plastic Pledge
Committing to a 50% reduction in the use of fossil-based virgin plastic in their packaging by 2025 to significantly lower their environmental footprint.
2040
Climate Promise
Schwarzkopf has set the ambitious goal of becoming climate positive by 2040, ensuring a more sustainable approach across their value chain.