Aveeno

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Aveeno Sustainability Actions

Ethical Farming & Sourcing

Aveeno® collaborates closely with farmers to ethically source and process natural ingredients like oats, which are 100% pure, non-GMO, and food grade. They practice crop rotation and avoid pesticides to preserve soil quality and reduce water usage, which helps prevent depletion of underground water sources.

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Responsible Packaging Initiatives

Aveeno® has made significant strides in packaging sustainability. Currently, over 80% of their bottles are recyclable. The introduction of post-consumer recycled plastic in new packaging began in 2020, and by 2022, all Aveeno® cartons shifted to using Forest Stewardship Council® certified paperboard.

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